Communication & marketing

Strategic communication

Pixel is a well-known and highly considered brand at the national and the international level. Our company has constantly been promoting Pixel brand to create Pixel collections and shops’ value. This aim is thought to be achievable by focusing on strategic communication, which is consistent with Pixel fashion image. A lot of attention is paid to internal communication (from the conception of collections to their sales) to uniform and align the professional behaviours expressed by Pixel brand.

Guide lines for internal communication 
• Operative hand book
• Business image hand book 
• Operative instruments’ presentation
• Seasonal campaigns’ presentation 
• Programmatic gathering of the commercial seasons
• E-mailing and new technologies for service communications

Pixel invests in communication by planning the most pre-eminent, traditional and interactive instruments:
• Pixel Card
• Image catalogues
• Advertising supports and seasonal P.O.P. materials
• Press campaign on woman magazines
• Advertisements on local and national newspapers
• External connections 
• Dynamic connections
• Radio campaigns
• Public relations
• Press office
• Promotional material
• Direct Marketing
• Merchandising (gadgets, pens, pencils, notebooks, etc)
• Website (www.pixel014.com) 

Direct Marketing

Pixel offers a structured and flexible schedule of the promotional activities. This schedule can be put into operation in the course of the year depending on the seasonal sales and personal needs that each shop has. Pixel promotional initiatives are focused on convenience and seasonality. They are supported by a suitable and integrated communication activity. In order to govern the competitive market and guarantee customers’ fidelity, Pixel has developed a marketing policy called “one-to-one” by using the Pixel Card: a vital instrument aiming to encourage families’ fidelity and their mouth to mouth communication through the use of special promotions.