Philosophy

The word “pixel”, borrowed from the digital vocabulary, has been chosen to identify an innovative store marketing project organized in a network of partnership and franchising relations, which was esablished in 2000.
Pixel trade mark initially developed  in the international market, through the opening of one-brand stores, but very soon it proved to be strong enough to face up to the qualified world of the specialist multibrand stores, both in Italy and overseas.
The company has taken its rightful place in the survey of the clothing and accessory industry, particularly dealing with “total look” sportswear for babies and kids from an age of 0 up to 14 years, and in few years managed to occupy a leading position in the market, since its culture is based on the constant care over quality and on a non-stop tendency towards innovation, in order to bring real benefits to the consumer.
Through the name and colours of the brand Pixel, the company gets near the everyday reality of the new generations, who are always in search for an equilibrium among their yearning for indipendency, dynamism, and the desire to discover.
The company addresses them by speaking the same modern language as theirs, suggesting a spirited lifestyle, through trendy collections continuously updated.
An ideal answer to the requirements of young mothers, who are directly involved in the purchases and want to spend their money wisely when it deals with Babies’ and Kids’ Fashion.