Communication

Communication is an indispensable investment for supporting the notoriety of Pixel trade mark, in order to diversify and to rise its value through time. The strategic communicating plan delineates the objectives and the activities in compliance with the brand identity. Particular attention is devoted to the conceiving and the planning of advertisig campaigns through the most authoritative tools, classical or interactive:

• Image catalogues for Spring/Summer and for Autumn/Winter;
• Press campaigns on the specialized reviews of the sector;
• Press campaigns on ladies’ magazines;
• Advertisements in national and local papers;
• Placarding;
• Radio advertising campaigns;
• Merchandising items (giveaways, pens, pencils, notebooks, etc.);
• Web site (www.pixel014.com).

The company is well equipped with an efficient press office which constantly relates to the world of fashion, of the media and of the custom. Thanks to their engagement the brand is supported by an efficacious activity of public relations, which allow Pixel to benefit of the editorials and presence in the most important reviews and newspapers, even on-line, as well as inside excellent photo reportages and international audiovisual productions.